Crass commercialism

From the Department of Shameless Huckstering...

Here's a demo for a jingle we developed for a car dealer last year. Unfortunately, it didn't sell, but, since we get paid for demo work anyway, all was not lost.

Nevertheless, it was fun to do...mixed on CEP2, and presented here because it's a little different from the usual forum approach. Commercials are recorded and mixed to have a limited dynamic range...'intensity' is substituted for sheer volume...and the sound should be upfront and perceived to be as loud or louder than other program material.

60 seconds, mp3, etc., just for your amusement...

http://www.lajingles.com/2535/Kia-Long.mp3

Hi Phil, the vocals sound like they've been mixed in a classic Motown style .. I'll dig this one out next time I get the impulse to break a few windows just for the hell of it  

Sounds like a lot of fun to make!    Just for curiosity's sake, how much do you charge for making a sung jingle?

Hi Phil, the vocals sound like they've been mixed in a classic Motown style

Good ears! The vocals were also recorded using a vintage ribbon mic, and nudged a bit at 4k for touch of brightness.

Sounds like a lot of fun to make!    Just for curiosity's sake, how much do you charge for making a sung jingle?

Depends on the market area. Generally, local small market exposure jingles go for between $1000 USD to $2500 USD. Regional exposure goes for $5000 to $10,000 USD, and national market exposure around $15,000 (rock bottom) to $30,000 and up.

The variation also depends on the talent involved. While it's possible to get excellent singers for just under $200, most of the time they'll get $300 - $600 each, and slightly less for instrumentalists. So, even three voices and a four-piece rhythm section can be a little pricey.

And then, there are the residuals...

We also have a station jingle package that's just loaded with explosions, laser shots, sweeps, and all that good stuff. Now that was fun!

Phil